Technical SEO
Review the site structure and page signals that help search systems access and interpret the website.
Visibility
Search & AI Visibility
Be found in search. Be understood by AI.
Prisma Growth helps brands clarify what they offer, strengthen the foundations search and AI systems rely on, and define how visibility will be measured—without treating placement as something an agency can control.
What AI Visibility means
AI Visibility is whether and how a brand is named, mentioned, recommended, or cited in answers produced by agreed AI assistants for an agreed set of prompts. It is measured separately from search rankings and does not mean guaranteed placement or referral traffic.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) describe the work behind that goal: making brand information easier to identify, retrieve, and represent in direct and generative answers. They support SEO; they do not replace it.
Foundation
Build the foundations for discovery
The work starts with information that can be accessed, understood, and connected to a clear brand entity. The exact scope is defined after discovery.
Content
Develop clear, relevant pages around the questions the agreed audience needs answered.
Structured data
Use structured data where it accurately reflects visible page content and helps clarify its meaning.
Entity consistency
Keep the brand name, offer, audience, and verified business details consistent across the agreed sources.
Crawlability
Identify barriers that may prevent important pages or information from being accessed and indexed.
Helpful information
Make important information specific, well organised, and useful enough to answer a real question without unnecessary jargon.
Measurement boundaries
What we define with you before any baseline
Before a baseline is taken, Prisma Growth agrees with you on the boundaries of the measurement:
| Definition | What we agree |
|---|---|
| Prompt set | The exact questions included in the sample. |
| Engine list | The AI assistants included in the review. |
| Language and geography | The language and market context applied where relevant. |
| Cadence | When the same agreed sample will be reviewed again. |
| Mention and citation | What counts as a name, mention, recommendation, or citation in the record. |
These choices establish what the baseline covers. Any ongoing measurement scope is agreed separately.
Limits
What the work can influence—and what it cannot control
Prisma Growth builds the conditions that can improve findability and understandability, then measures the agreed signals. Prisma Growth does not sell or promise placement.
The work can influence
- The clarity and consistency of your brand information.
- The technical and content foundations of your website.
- The structure, specificity, and usefulness of the content in scope.
- The definitions, baseline, and review cadence used to assess visibility.
Prisma Growth cannot control
- Whether or when a search engine ranks a page.
- Whether an AI assistant names, mentions, cites, or recommends a brand.
- The exact wording, position, or sources selected in a third-party answer.
- Referral traffic, leads, revenue, or any other business outcome from this work alone.
Connected work
Visibility is one part of the growth system
Discovery should not sit apart from the brand message, acquisition activity, website experience, or measurement plan. Where the agreed scope requires them, Prisma Growth connects Search & AI Visibility to Performance Marketing and the wider growth system under one accountable plan.
Performance Marketing
Connect visibility to measurable demand
See how paid acquisition is managed against defined business outcomes and decision rules.
Connected Growth System
See how the wider growth plan connects
Understand how content, social, creative, PR, websites, tracking, and automation can support one agreed strategy when they are in scope.
Make visibility a measurable part of the plan
Tell Prisma Growth what you need your brand to be understood for and what can be measured today. Scope is defined after discovery.